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Why master-planned communities are winning over investors

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Property investment has long been viewed as a secure and smart option for growing your wealth. With potential capital gains, passive income, and overall long-term financial security all on offer, it’s little wonder that around 2.2 million Australians own one or more properties.

But with so many factors to consider when you’re shopping around for investment properties, finding the right home for your portfolio can be a major challenge. Here, we look at why buying within master-planned communities is a wise choice.

Master-planned communities defined

A master-planned community is a large-scale, carefully designed residential area connecting a pre-planned mix of homes, the surrounding environment, curated amenities, and a comprehensive, embedded sense of community. They often operate as close to self-sufficient residential areas outside of CBD locations.


The benefits of living in a master-planned community

Master-planned communities are designed with the future in mind. It’s this long-term
commitment to the creation of a desirable neighbourhood that makes master-planned
communities a solid investment option. Here’s what investors can expect:

  • Access to premium locations – for investors and renters, location is often the number one consideration when choosing a property. When investing, location directly affects the property’s value, return on investment, and its appeal to prospective tenants. Master planned communities are designed to ensure residents have easy access to necessities and transport options, and they’re created with a range of housing options to suit different budgets.
  • Appealing to tenants – with a strong sense of community and amenities at your fingertips, master-planned communities are a convenient and popular choice for renters looking for an easy, laid-back lifestyle. Given they’re brand new homes, they’re built within the current requirements and often encompass the latest design and tech advancements. This means they’re typically ready to rent, highly sought-after, and low in ongoing maintenance.
  • Stability of property values – strong, desirable communities are what master-planned developments set out to create. And often, during times of market fluctuation, homes within desirable neighbourhoods enjoy stable values. In many cases , homes in new and upcoming neighbourhoods can offer greater opportunities for financial gain as the project grows and develops over time.
  • New build bliss – from potential stamp duty savings, the ability to claim depreciation, choosing a new build as an investment comes with significant financial benefits. Here’s how new builds stack up for property investors.
  • Return on investment –buying in the early phase of a master-planned community development typically allows you to secure a property at the most affordable price – as the community won’t be fully up and running. Once the community becomes more established, demand increases while supply is tightly controlled.
  • Insight into the future – as an investor, you may find out ahead of time what future infrastructure and developments are in the pipeline that will impact the value of your investment. Master-planned communities are created with a clear vision for growth, which can eliminate a lot of crystal ball gazing.

Master-planned communities - a property investment with a plan 

Properties within master-planned communities allow investors to leverage all the benefits of owning a slice of real estate within a carefully considered neighbourhood designed with
desirability and growth at its core. With its strong future view, purchasing within a master-
planned community is the perfect next step in securing your financial future.


Are you ready to get started? Download our Investors Guide to buying an investment property now.

*Some regional variations to the contract process apply.

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